Our organisation is divided into 5 departments where each holds different responsibilities
Maria Louise Vesta Pedersen
Frank Roed Antonsen
Camilla Bank Sørensen
Mikkel Harken Salling
Firtal was started with the early beginning in 2007 when Mikkel and Jesper choose to start their first business Made4men.dk. Soon after that followed their own private label “Razorpit” a new innovation made to increase “living-years” of razorblades.
The school of hard work. It was a regular survival case these years until break even was approaching. A lot of mistakes were made to learn and these years shaped the future in terms of knowledge.
A dream about creating a IT-powerhouse began to arise and was followed by investments in Incover.dk & Helsebixen.dk, two of the largest webshops in our venture today.
In 2015 the vision to create the largest IT-powerhouse in Scandinavia began to take form. With the investment from “Lions Cave” (the danish version of Dragons Den) the company valuation jumped to 14 million EURO and minds such as Christian Stadil, Tommy Ahlers & Jesper Buch joined the board of advisors.
Today our mission is to educate our team, add new talent and constantly working hard to build a sustainable as well as profitable business. With data as our primary tool and people as our fuel 2016 and the years to come look rewarding and full filling.
Our vision is to be the leading e-commerce powerhouse in Europe within the niches we work with. We want to be the go to place for both knowledge and purchase. The nordics is our home market, and our aim is be leading within europe within each specific niche market.
We care highly about our partnerships. We only work with the best in each industry. As for print materials we use Lasertryk, when it comes to hosting we’ve a long term partnership with the Zitcom team, we use Zendesk for customer service combined with own integrations and everything else we try to build in-house by investing in people.
Making things easier is in fact at the base of everything we do, from pick and pack in our warehouse, to making a new cooperate website. We want to make everything as easy as possible. That also concludes to the mission statement of Firtal, which is build on the platform of our primary culture. Making it easier.